Briefing| Ingelmo 3 is a family brand focused on cosmetics and perfumes. The new generation of the family decided to run a new concept, concentrating their business on Tricology cosmetics and hair treatments. The new space required a consultation room, a waiting area and a place to show the products. They also asked for a new logo and its branding application.
Solution| We opted for a warm and cosy atmosphere, in opposition to the typical cold and impersonal consultation spaces. With just a few elements, we created a comfortable shop where the clients can wait, attend consultations and buy the products that Ingelmo 3 offers. The organic graphics refer to the main compounds used in the treatments.